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Egencia, Expedia’s poor stepchild, expands with global partnerships

12/16/2009| 9:53:17 AM| 中文

Egencia — i.e. Expedia’s corporate travel business — still isn’t profitable, but Expedia believes there is huge potential in diversifying beyond its leisure brands and turning a corner with Egencia.

Expedia Inc.’s corporate travel business has been a huge disappointment, and the company has failed to jump-start the business since acquiring French corporate travel agencia Egencia in 2004 and rebranding Expedia Corporate Travel as Egencia in 2008.

Egencia — i.e. Expedia’s corporate travel business — still isn’t profitable, but Expedia believes there is huge potential in diversifying beyond its leisure brands and turning a corner with Egencia.

With that in mind, Egencia announced a few days ago that it had signed a slew of global partnerships that will take its presence beyond its current 15 global points of sale and expand its services into Argentina, Hungary, Russia, Romania, United Arab Emirates, Singapore, Taiwan, Hong Kong and Uruguay.

Read the full story at http://www.tnooz.com/2009/12/12/news/egencia-expedias-poor-stepchild-expands-with-global-partnerships/
TAGS: Egencia
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