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Kayak: We are still a media company, booking tool is just a service

12/15/2009| 9:24:45 AM| 中文

A little bit more meat on the bones of Kayak’s news yesterday that it will be launching a significant new proposition in 2010 with booking functionality for users of its iPhone application.

Reaction yesterday concentrated on a number of key themes, most of which chief marketing officer Robert Birge was happy to answer on a call today.

One of the significant points raised yesterday is now Kayak’s strategic difference from other metasearch players – or relative closeness to an online travel agency – given that it will be taking the credit cards details of customers and buying the product on their behalf.

See the full story at http://www.tnooz.com/2009/12/11/mobile/kayak-we-are-still-a-media-company-booking-tool-is-just-a-service/
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