Kayak is blaming the rise of the iPhone and the popularity of its app but the metasearch engine has effectively turned its strategy on its head by saying it will now take bookings for customers.
The company has released a new version of its iPhone app and says in 2010 it will be taking bookings via handsets.
These aren’t ordinary bookings, of course, but what sound like good old fashioned “give us your credit card details and we’ll do the booking for you”.
Read the full story at http://www.tnooz.com/2009/12/10/news/kayak-sort-of-turns-into-an-online-travel-agency-to-capture-mobile-market/
