Social media affects electronic distribution
LAS VEGAS—Having a buzz online doesn’t always equate to consumers rushing to book hotel rooms, so it’s important for hotel operators and other travel-related companies to know what’s being said throughout the Internet about their properties.
Members of a panel called “Economy in Transition” told attendees of the Hotel Electronic Distribution Network Association meeting at the Wynn Las Vegas on Tuesday that because social media is becoming more and more omnipresent, the wise thing to do is keep tabs on it.
Jay Hubbs, director, hotel revenue management for Expedia Partner Services Group, Hotwire, said that when there are so many people with no vested interest in a brand talking about that brand in a public forum, it’s important to monitor that and take appropriate action.
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