UK online travel agency OnTheBeach claims a world first today with the launch of a Facebook application to allow a customer to organise bookings for friends.
Once the BeachMate application is shared around a group of people, each member can input a unique BeachMate reference number of another person’s holiday into the service and be directed to the relevant booking page on the OTB website.
Read the full story at http://www.tnooz.com/2009/12/08/news/industry-first-alert-group-travel-organising-via-facebook/