Lufthansa to launch Amadeus Affinity Shopper in UK next week, US before Christmas
Lufthansa plans to launch Amadeus Affinity Shopper on the airline’s Germany and U.K. websites next week, and its introduction on Lufthansa’s U.S. website could take place as soon as in two weeks, an official says.
Marcus Casey, who heads up Lufthansa’s global websites, says the new Amadeus shopping engine, which queries users about their interests and price and doesn’t begin with dates and destinations, will have a direct link on the airline’s home pages.
The entry point to the tool will be a map of Germany, U.K., Europe or the U.S., depending on the website, Casey says.
See the full story at http://www.tnooz.com/2009/12/04/news/lufthansa-to-launch-amadeus-affinity-shopper-in-uk-next-week-us-before-christmas/