Marcus Casey, who heads up Lufthansa’s global websites, says the new Amadeus shopping engine, which queries users about their interests and price and doesn’t begin with dates and destinations, will have a direct link on the airline’s home pages.
The entry point to the tool will be a map of Germany, U.K., Europe or the U.S., depending on the website, Casey says.
See the full story at http://www.tnooz.com/2009/12/04/news/lufthansa-to-launch-amadeus-affinity-shopper-in-uk-next-week-us-before-christmas/