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More independent hotels team with chains to gain guests

11/27/2009| 11:09:49 AM| 中文

Marriott International joined the trend this week when it announced it will market a collection of upscale, independent hotels under a new brand: The Autograph Collection. Member hotels, whose rooms will now be sold through Marriott.com and Marriott's global reservation system, will get access to Marriott's large customer base.

As room vacancies rise, independent hotel owners are increasingly linking up with large hotel chains for a lifeline to more customers.

In turn, frequent travelers seeking a reprieve from cookie-cutter hotel properties are finding more hip, boutique-style hotel options without sacrificing loyalty points.

Marriott International joined the trend this week when it announced it will market a collection of upscale, independent hotels under a new brand: The Autograph Collection. Member hotels, whose rooms will now be sold through Marriott.com and Marriott´s global reservation system, will get access to Marriott´s large customer base. Yet the hotels will retain their name and design and largely be operated independently.

See the full story at http://www.usatoday.com/travel/hotels/2009-11-12-hiphotels12_ST_N.htm

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