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Facebook Targeting Fans' 'Connections'

11/18/2009| 9:43:25 AM| 中文

To help marketers boost their reach on Facebook, the company has added an option that lets companies advertise to friends of their brand fans on the social network.

To help marketers boost their reach on Facebook, the company has added an option that lets companies advertise to friends of their brand fans on the social network.

The new "Friends of Connections" targeting feature allows you to "expand your audience reach by delivering your ads to the friends of people already connected with your Page, Application, Group or Event," according to a a post on the Facebook Ads Page. So when someone sees the ad, they will see which of their friends is a fan.

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TAGS: Facebook
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