Kayak launched its all-important TV ad campaign Sunday, Nov. 1, and Hitwise tells me that Kayak’s traffic increased 3% in the first three days compared with the Sunday, Monday and Tuesday of the previous week.
The first three days obviously won’t tell the story of what, for Kayak, is a massive ad spend and marketing gamble.
.See the full story at http://www.tnooz.com/2009/11/05/news/kayak-liftoff-first-traffic-report-from-new-tv-ad-campaign/
