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Kayak liftoff: First traffic report from new TV ad campaign

11/10/2009| 9:19:48 AM| 中文

Kayak launched its all-important TV ad campaign Sunday, Nov. 1, and Hitwise tells me that Kayak’s traffic increased 3% in the first three days compared with the Sunday, Monday and Tuesday of the previous week.

Kayak launched its all-important TV ad campaign Sunday, Nov. 1, and Hitwise tells me that Kayak’s traffic increased 3% in the first three days compared with the Sunday, Monday and Tuesday of the previous week.

The first three days obviously won’t tell the story of what, for Kayak, is a massive ad spend and marketing gamble.

.See the full story at http://www.tnooz.com/2009/11/05/news/kayak-liftoff-first-traffic-report-from-new-tv-ad-campaign/

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