Sign of the Times for Kayak as it braces itself for branding WIN or marketing FAIL
Word reaches us that Kayak’s first ever national US television advertising campaign will air this weekend.
It is understood that filming for the TV ads took place in Los Angeles and is different from the local TV ads that were aired over a six-week trial earlier this year on local networks around the US.
Although the timing of the campaign isn’t an enormous surprise given that many travel firms begin to ramp up their marketing activity now ahead of Thanksgiving in the US, Christmas holidays and summer 2010 planning, Kayak’s distribution of the activity into new advertising channels is an interesting development.
See the full story at http://www.tnooz.com/news/sign-of-the-times-for-kayak-as-its-braces-itself-for-branding-win-or-marketing-fail