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The Big Bad List of Expensive PPC Mistakes

10/15/2009| 3:31:20 PM| 中文

26 expensive PPC mistakes of hotels, including the specific mistakes and their corresponding solutions.

Mistake: Throwing together a huge list of generic keywords

Avoid just putting together a big keyword list of terms that are not related to your business. The traffic generated from those is unlikely to lead to sales. Instead, seek to dominate the market for a few, highly specific terms. (How to perform effective keyword research)

Mistake: Only using broad match keywords

Exact matching keywords improves your targeting ability, and usually, performance.

See the full story at http://www.hotelmarketingstrategies.com/

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