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Social Media Boosts Search Ad Clicks

10/11/2009| 3:12:09 PM| 中文

NEW YORK A new study found that consumers who engage with brands on social media sites like Twitter, Facebook and YouTube show significantly higher propensity to search for and then click on those brands' search ads.

Study: Consumer searchers were 2.5 times more likely to click after exposure to a brand´s social marketing

NEW YORK A new study found that consumers who engage with brands on social media sites like Twitter, Facebook and YouTube show significantly higher propensity to search for and then click on those brands´ search ads.
 
Read the full story at: http://www.adweek.com/aw/content_display/news/agency/e3if5d42373f4e4dac261a17e213fc52b43#

TAGS: Social Media | ads
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