It took a while, but the idea of using travel agents to write online reviews of hotels and destinations did finally catch on, and now seems like a bit of a no-brainer.
So while a plethora of review sites jostle for position in the increasingly busy B2C space, it has been left to a select few to try and harness the apparent collective experience and wisdom of the retail travel agency community.
In the UK, Travel Weekly subscription content brand gazetteers.com introduced agent reviews a few years ago, while Northstar Travel Media in the US has a similar review system of hotels with StarService Online.
Sabre has a system in the US called AgentStream, which is part of the Cubeless platform and is a social network where participants can share information – including reviews – around the network.
And, now, step forward Travelport and its quietly growing agent hotel review project, Travelport Opinions (or Galileo Opinions).
Read the full story at:http://www.tnooz.com/news/travelport-to-expand-travel-agent-online-review-project/
