Continental Airlines has partnered with Responsys to advance its TripNotes email programme.
According to Responsys, this has resulted in 120 percent higher unique open rates and 300 percent higher unique click-through rates compared to Continental’ s other email campaigns.
The airline redesigned its automated pre-flight messages to include updated branding elements, more relevant offers, and more details about the travel destination and itinerary.
Triggered three days prior to a flight, each email is dynamically generated and individualised for each customer based on current profile and travel plans.
Overall, the airline is focusing on offering more personalised and relevant content to its customers.
