A report has found that 80 percent of the travel operators surveyed were victims of brand interception, or brand hijacking, where one online advertiser pays to intercept search enquiries for a competitor brand, often using their brand name in the text of the ad.
According to Nucleus, which conducted its fourth investigation into online ‘brand interception’ in the travel industry, the total number of individual interception attempts more than doubled since the previous survey (from 202 attempts in 2008 to 467 attempts in 2009).
