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Content is king for hotel sites

09/20/2009| 12:16:00 AM| 中文

Almost two in five online travel bookers in the US are deterred from booking a hotel without "photos, videos or written content that makes them feel comfortable”, according to analyst Forrester Research.

Forrester senior travel analyst Henry Harteveldt said hotels should ensure their sites appeal to “content-sensitive travellers”, who appear to travel more often and spend 22% more per hotel stay than other travellers booking online.

See the full story at www.travolution.co.uk/articles/2009/09/18/2870/content-is-king-for-hotel-sites.html
TAGS: hotel sites
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