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New benchmark for a retail or travel site to load: two seconds

09/17/2009| 9:34:12 AM| 中文

A study has indicated that two seconds is the new threshold in terms of an average online shopper’s expectation for a web page to load and 40 percent of shoppers will wait no more than three seconds before abandoning a retail or travel site.

According to Akamai’s latest study, conducted by Forrester Consulting, consumers become impatient when pages take longer than two seconds to load. It added that 47 percent of consumers expect a web page to load in two seconds or less, representing a significant evolution in consumer expectation over the 2006 study, which showed customer expectations at four seconds or less.

See the full story at www.eyefortravel.com/news/asia/new-benchmark-retail-or-travel-site-load-two-seconds
TAGS: analysis
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