Chris Morris, managing director of the business-to-consumer section of TUI Travel’s accommodation and destinations unit, told Travolution: “Using the merchant model, buying through wholesalers, we were able to get strong brand penetration for AsiaRooms, but the best long-term proposition for accommodation-only is the commission model, because hoteliers want control of rates and availability.”
See the full story at www.travolution.co.uk/articles/2009/09/11/2856/tui-takes-commissionable-rooms-global.html