The Priceline boss told the Citi Technology Conference in New York: “Consumer behaviour will change so people are comfortable getting on a plane without a hotel, knowing they can book one on their mobile device when they get there, that there will be availability and that they can get a deal."
See the full story at www.travolution.co.uk/articles/2009/09/11/2858/priceline-boss-says-mobile-phones-next-battleground.html
