According to PhoCusWright, online travel agency expansion continues to impact markets like India and Australia/New Zealand. These factors and more will contribute to a 17% gain in the APAC online leisure/unmanaged business travel market, projected to reach US$35.7 billion in 2009.
The Asia Pacific (APAC) region includes some of the world’s key emerging markets as well as more stable travel economies. PhoCusWright’s Asia Pacific Online Travel Overview Third Edition, released today, reveals an overall downturn in the APAC travel industry in 2009, with all the major segments - air, hotel and car - declining due to decreased passenger demand. The online travel market, however, will grow at double-digit rates as technology adoption soars in markets like China, Japan and Singapore.