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40% of booking failures caused by technology

08/27/2009| 9:34:39 AM| 中文

iPerceptions recently published Hospitality Index report shows that over 40% of customers failed to complete a booking on a hotel website because of booking or navigation problems.

Last week I had an opportunity to talk to Claude Guay, formerly an analyst with PhoCusWright but now the CEO of iPerceptions, an analytics company based out of New York. 

See the full story at www.4hoteliers.com/4hots_nshw.php
TAGS: online hotel booking
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