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Germany: Growing importance of travel communities

08/21/2009| 9:24:12 AM| 中文

When making their travel plans, 30.8 million Germans now rely on the Internet as a source of information. Of this figure, around 7 million use travel communities as a basis for making a final decision about their journey.

A further 5 million intend to rely on these virtual communities for making their travel decisions in the future. These are the findings of a special survey by the Internet Travel Marketing Federation (VIR) as part of its representative survey “RA online.”
 
See the full story at www.hotelmarketing.com/index.php/content/article/germany_growing_importance_of_travel_communities/
TAGS: travel community
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