PKF Hospitality Research today announced that, according to an advance release of the September 2009 edition of Hotel Horizons , nine consecutive quarters of declining lodging demand will come to an end in the second quarter of 2010.
“With the budgeting process underway at hotels around the U.S., the recovery of lodging demand is an important milestone that will be reached in the year ahead,” said R. Mark Woodworth, president of PKF Hospitality Research. “The catch; however, is that the practice of price discounting has firmly taken hold, and, as a result, room rates are expected to decline once again in 2010.”
If you want to know more, please refer to:
http://www.hotelmarketing.com/index.php/content/article/more_guests_to_come_in_2010/
