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Hotel giant's own-brand online business falls

08/13/2009| 9:19:04 AM| 中文

InterContinental Hotels has reported a fall in the proportion of online bookings through its own websites, although the web accounts for an increased proportion of room revenue overall.

InterContinental Hotels has reported a fall in the proportion of online bookings through its own websites, although the web accounts for an increased proportion of room revenue overall.

Online sales accounted for 23% of InterContinental Hotels Group´s (IHG´s) total room revenue in the six months to the end of June, up from 19% a year ago - an increase in half-year revenue from $1.48 billion to $1.51 billion.

However, the proportion of revenue from online bookings via IHG´s own websites fell from 86% a year ago to 79%. IHG is the world’s largest hotel chain by number of rooms, with almost 1,800 properties.

The group revealed a year-on-year decline in revenue per available room (revPAR) of 16.2%. IHG´s UK properties did slightly better, with a fall in revPAR of 10.7%.

In an interim statement in July, the group announced an overall fall in revPAR of 14.6%, but said: “Forward bookings data shows no further deterioration in demand.”

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