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Is Ryanair growing too fast?

08/08/2009| 1:24:25 PM| 中文

Ryanair has notched up a new monthly traffic record, handling 6.7 million passengers in July, up an impressive 19% year-on-year. It is clear that Ryanair is discounting massively to fill up its rapidly growing fleet and network.

Ryanair has notched up a new monthly traffic record, handling 6.7 million passengers in July, up an impressive 19% year-on-year. Load factor was steady year-on-year at an equally impressive 89%. However, the carrier does not disclose monthly yield data, so understanding the profitability – or otherwise – of the headline traffic numbers is difficult.

It is clear that Ryanair is discounting massively to fill up its rapidly growing fleet and network. In the past fortnight alone, the LCC for example has released two separate EUR1 fare sales covering 1 million seats for travel in the shoulder period from September through to November.
If  you want to know more, you can refer to:

http://www.centreforaviation.com/news/2009/08/06/is-ryanair-growing-too-fast/page1

 

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