Immediate Future released the 200-page white paper ´The Truth About Twitter´ this week.
See the full story at www.travolution.co.uk/articles/2009/07/31/2753/mixed-results-for-travel-firms-on-twitter.html
A detailed analysis of how 140 brands from a variety of sectors use Twitter offers a wealth of advice and best practice examples, with the simplest distinction being whether brands should use the micro-blogging site for engagement or broadcasting.
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