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How Search Is Key To Booking Travel Plans

07/23/2009| 11:21:58 AM| 中文

July 22, 2009: Knowing how consumers research and gather information as they make plans to travel for business and pleasure can help marketers plan campaigns better. The study, "The Traveler's Road to Decision," released Tuesday from Google and OTX, reveals consumer research and buying habits across the Internet.

Business travelers are more likely to seek out money-saving packages, access travel sites from their mobile phone, and become a rewards travel program member. In fact, 25% of business travelers are more likely to access information on their phone, and 83% of business travelers belong to a rewards program.

See the full story at www.mediapost.com/publications/
TAGS: travel search | Google
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