Lately I have been taking a look at DMO (destination marketing organization) websites and online strategies as many hoteliers have been voicing to us that they feel they do not get enough support.
Honestly there is still a lot of work to be done. Tourism Board, Convention Bureau and Tourist Office websites can be improved quite a lot. Most of them actually badly need a makeover to be able to compete with commercial travel and tourism websites.
A local or regional DMO website should help to promote not only the destination as a whole, but also hotels, tourist attractions, restaurants, theatre, sports, activities in the destination itself. Ideally it would be possible to buy or reserve this through the DMO website.
But how can a DMO or Destination Marketing Organization compete against commercial giants? Below our Top 20 Best Practices for DMO Websites.
See the full story at www.xotels.com/en/marketing/destination-internet-marketing
