10 hottest online travel trends
April 22, 2009: Times Online's Ginny McGrath attended this weeks Travolution Summit in London and took away what she calls "10 hottest trends in online travel." Not suprisingly price is one of them: travellers search Google for 'cheap hotels' most often, then 'beach hotels' and 'luxury hotels'.
1. Flights come first: on average holidaymakers buy flights 44 days before travel, book their hotel 42 days before and their rental car 19 days before, says Frommers.
2. We trust reviews: People are more likely to book a holiday if they can read reviews from other travellers, says Frommers and TripAdvisor (well, they would wouldn´t they). Research shows "consumer opinions posted online" are trusted more than newspapers.
See the full story at www.timesonline.co.uk/tol/travel/news/article6146810.ece