Apr 10, 09: The vast potential of mobile hinges on more than what you can do, it is about where you do it. M-commerce is a transformative new platform quickly changing the way consumers interact with travel brands. It may be hard to imagine that travelers booking a big vacation from start to finish using mobile devices, but they have already started to research and buy travel options and upgrades while on the go. M-commerce will eventually become as commonplace as online shopping. In a new report surveying the frontiers of mobile commerce in the U.S. and Europe, PhoCusWright´s Mobile: The Next Platform for Travel reviews mobile technologies, explores traveler´s attitudes toward mobile functionality, and quantifies the growth and business value of mobile as a communication and booking channel.
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