March 26, 2009: New research reveals a clear connection between self-service and traveler preference, with 82 percent of respondents indicating they are more likely to choose a travel company that allows them to interact easily via kiosk, online and mobile self-service channels.
See the full story at http://www.hotelmarketing.com/index.php/content/article/online_travelers_want_greater_access_to_self_service_for_add_ons/