Published: 04 Feb 2009: lastminute.com has launched free talking phrasebook for 2009 for iPhone and iPod Touch users in the UK.
Developed by Coolgorilla, the phrasebook is available in six different language versions: French, German, Greek, Italian Portuguese and Spanish, and can be downloaded by visiting Apple´s App Store.
For its part, lastminute.com is helping consumers to make the best of their breaks and holiday costs by providing the phrasebook completely free.
Using the talking phrasebook consumers can ask for directions, hire a car and even engage in small talk. Each one contains over 500 sound files. The intuitive application allows consumers to search quickly and simply for a phrase in English and press ´select´, their iPhone then pronounces the phrase in the foreign language with a real, native accent. The text translation is also provided on the screen.
"These new talking phrasebooks will help people to get even more out of their lastminute.com holidays and breaks," said lastminute.com sales director Andy Washington. "With these great applications, UK consumers avoid having to carry around heavy, paper versions. The talking phrasebooks on the iPhone are easy to use, convenient and most of all free."
Roy Forsdick, MD of Coolgorilla, said, "As well as the new search functionality and increased vocabulary, we´ve created new landing pages that allow lastminute.com to offer additional, local deals to people. This provides a very rich and interactive way to reach holidaymakers with targeted and relevant offers, while they are on their holiday."
