Travelport GDS targets expansion in Eastern Europe
Published: 12 Dec 2008: Travelport GDS is focusing on expanding its presence in key Eastern European markets including Russia, Hungary, Romania, Poland and the Czech Republic as well as entering new, emerging Eastern European markets.
Though the company announced a multi-million dollar investment across Eastern Europe in response to the growth potential it has identified within the region, it didn´t share the exact amount marked for the same.
The company confirmed that Eastern Europe´s travel sales via the GDS sector are currently growing at around 20 percent year-on-year.
"We take the view that the way forward in Eastern Europe is not to automatically try to impose the way things work in Western Europe but to work on the ground with our customers to really help them to grow their businesses," said Niklas Andréen, managing director for Travelport GDS, Eastern Europe.
"In essence we are investing in recruiting regionally based teams who are dedicated to listening to our customers and understanding specific local market needs.
Travelport GDS recently announced details of its acquisition of the Malév-owned Galileo operation in the growing Hungarian travel market. Apart from the acquisition of its local Galileo distribution business, previously operated by Hungary´s national carrier, Malév Hungarian Airlines (Malév), Travelport also signed a new content agreement with same the airline.