Travel agents in North Asia focus on business automation: Survey
Published: 03 Dec 2008: Travel agents in North Asia consider business automation as key to surviving tougher times, according to a survey initiated by Abacus International.
In a survey of more than 40 agents from China, Hong Kong, Korea and Taiwan markets, it was found that 30 percent of the companies surveyed saw automation as a key way to survive the financial crisis.
"Having gone through past crisis of varying magnitude from health scares to economic issues and coming out of them for the better, experience has taught North Asia´s travel agents that a strong business technology infrastructure can boost productivity and ROI," said Abacus International´s president and CEO Robert Bailey.
Bailey added that business process automation will both reduce unnecessary costs essential during these tough times while ensuring that revenue from all sources is thoroughly tapped.
Of the 42 North Asian travel agents surveyed, 40 percent indicated the current financial crisis would have low impact on their businesses, 38 percent indicated a moderate impact and 21 percent were expecting a high impact of greater than a 30 percent reduction in revenues.
· Increased automation of business processes was the most popular strategy identified, with the largest proportion of the travel agencies interviewed indicating that it is the key long-term measure their companies are embracing and it is also the number one area that they would like global distribution companies such as Abacus to help them tide through the financial crisis.
· The second equal most popular strategies for surviving the global economic slowdown are forming joint marketing campaigns with suppliers, and business consolidation with overseas partners. Forming strategic partnerships was also ranked high in the short and long-term measures that these travel agencies would like to undertake.