Hotel industry to see introduction of sixth star in 2009
Monday, October 27, 2008: Professional Travel Guide has just announced that it will be launching a brand new Six-Star level to be added to the Star Service Five-Star Rating System in 2009.
The Star Service Five-Star Rating System was originally launched in 1939, and has some of the most stringent criteria in the industry, and the introduction of an even higher sixth level will be no different.
“After staying in hundreds of the top hotels around the world, I have recognized over the course of the last few years that a new class of hotels is being built and operated, going beyond the current five-star designation,” said Peter Nicas, ProfessionalTravelGuide.com CEO and Editor-in-Chief.
“One of the key factors in determining which of the current five star properties will be awarded the sixth star is the hotel’s commitment to scale, ensuring the ultimate in personal attention.
“The property must not only meet this criterion, but also transport the guest into a realm that makes even the most discerning and affluent feel as though they are someplace distinctive and captivating,” he adds.
Some of the criteria which much be met to receive the sixth star include, a minimum of one employee to one guest ratio, architectural uniqueness, and privacy for guests in public and dining areas.
ProfessionalTravelGuide.com names properties like Austria’s Capella Schloss Veiden, Dubai’s One & Only Royal Mirage, Hong Kong’s Peninsula hotel and New York City’s Lowell Hotel, as properties which will be considered for Six Star status.
“These luxury hotels’ inventory aren’t available on your typical online travel website selling rooms for the lowest price possible,” said Mr Nicas.