Wego.com adds new programme to provide premium branding opportunities
Published: 21 Oct 2008: Travel search engine Wego.com has launched "Hotel Spotlights", a new marketing programme created for hotel marketing managers to prominently feature their property and specific promotions at the top of Wego's hotel search results for a given city or location.
Hotel Spotlights appear prominently at the top of Wego hotel search results pages for a given city. It consists of a large cropped photo of a hotel, two lines of descriptive or promotional text and an image overlay stating the hotel´s name and best room rate.
It will also be syndicated across the network of Wego powered travel search on portals across Asia-Pacific including those run by Yahoo!, MSN, Lonely Planet and NEWS.com.au.
A maximum of three properties will be featured for each city. Hotel Spotlights are being sold on a monthly basis.
Wego founder and chief commercial officer, Craig Hewett said, "We think the Hotel Spotlight program will be particularly attractive to those properties that have already made the investment in professional photography and for new properties that need to generate awareness and sales during the soft-launch or pre-opening period."
The first Hotel Spotlights can already be seen running on Wego.com Singapore hotels search results pages and feature the Singapore Pan Pacific, Holiday Inn Atrium, and the recently opened Crowne Plaza Changi Airport.