Published: 11 Sep 2008: In what is being described as the first of its kind initiative in the aviation industry, Air Canada has launched an entertainment and shopping portal, www.enroute.aircanada.com.
The site, launched in conjunction with Spafax Canada (publisher of in-flight magazine enRoute), features travel information and includes both audio and video allowing users to watch trailers of upcoming in-flight movies and television, listen to exclusive audio podcasts etc.
The airline has also established a retail environment within the site, partnering with well known brands such as Lonely Planet and Hbc, a division of Hudson´s Bay Trading Company, featuring relevant travel accessories, guide books and Air Canada merchandise all available in one place.
Users will also be able to link directly to the ticket engine at aircanada.com and access the rest of the site.
"With this new media portal, Air Canada aims to strengthen the dialogue we have with our customers, within an entertainment and retail environment," said Charles McKee, VP – Marketing, Air Canada.
