Hotel giant turns its eye towards the boutique market
Monday, 8 September 2008：Accor last week announced its intentions to tackle the boutique property market, with the launch of the new upscale MGallery brand.
With four main pillar principles of Vision, Design, History and Location, currently the MGallery brand is made up of eight existing hotels in the Accor portfolio, mainly gleaned from the Sofitel and Grand Mercure brands.
“Launching the MGallery label opens a new horizon for Accor. We will prove that we have the requisite legitimacy and know-how, using in particular the Group’s expertise and experience as springboards to conquer the market of upscale, individual hotels with a marked identity,” says Gilles Pélisson, Accor Director and CEO.
“We are aware that a growing number of our clients want their hotel to have that extra bit of character that will make their stay unique and unforgettable. It was with this trend in mind that we started the MGallery collection.”
Currently the eight properties under the MGallery brands include Grand Hotel Melbourne (Australia), St Moritz Queenstown (New Zealand), Hotel am Konzerthaus in Vienna (Austria), the Continental Hotel Zurich and Rotary in Geneva (Switzerland), and the Baltimore in Paris, Le Royal Hotel Lyon and Grand Hotel Beauvau Marseilles (France).
More hotels will be named under the brand in the next few months, and 40 hotels are expected to make up the brand by the end of 2010.