Accor North America chooses VFM Interactive for Motel 6 properties
Published: 15 Aug 2008: Accor North America has entered into an agreement with VFM Interactive to provide rich media management and distribution services to its Motel 6 properties.
As part of the agreement, VFM will distribute newly created online video tours for participating Motel 6 properties to partner travel and travel-related websites, including major OTAs and travel intermediaries such as the GDSs and Pegasus among the others
In addition, Accor North America will utilise VFM´s web-based digital media management platform, Vscape, to manage and distribute Motel 6 property photos to VFM´s distribution network.
Anne Lawrence, VP - Distribution Services, Accor North America said, "Recently, we created rich media tours for many of our Motel 6 properties so we could more effectively showcase all of what our Motel 6 properties have to offer to online consumers."
Referring to VFM´s association with North American Sofitel and Novotel hotels, Lawrence said that VFM was chosen to ensure that company´s Motel 6 message would reach as many online consumers as possible.