Amadeus introduces visual and intelligent advertising capabilities
Published: 30 Jul 2008: Amadeus has launched Amadeus Banners, introducing "a more intelligent approach to advertising as it allows airlines to communicate their news to a selected target audience".
Amadeus Banners is the first new development from a range of airline merchandising features through the Amadeus Airline Retailing Platform, a new distribution proposition launched earlier this year.
Displayed in a graphical format, or banner, the advertising messages are triggered based on the flight entry request, facilitating greater awareness and ensuring the relevancy of the information to travel agents. In this way, airlines can communicate more efficiently on routes, promotions, special offers and ancillary products to the travel agent´s desktop who can thus provide enhanced consultation to the end customer.
Finnair is the first airline to use this solution to launch a graphical campaign and better promote their offer to travel consultants.
Jarkko Konttinen, Head of Global Marketing Communications, Finnair, said: "Amadeus Banners allows us to differentiate our brand through the use of images and graphic displays to better feature our messages. This format is more visually powerful and has provided us with the maximum impact for our campaign. In addition to this, with the advanced reporting capabilities we have been able to accurately analyse the effectiveness of the campaign and track our return on investment."
Amadeus has also launched Amadeus Flight Features, which complements Amadeus Banners in helping airlines differentiate their brand and better communicate their offer through the travel agency channel. With this functionality an airline can choose to display the added value features of their on-board, ground or other services linked to a specific flight that could determine the traveller´s choice.