Northwest transforms its online presence
Published: 25 Apr 2008: Northwest Airlines has enhanced its website NWA.com, focusing on fulfilling consumers wide-ranging travel needs via a full-service booking engine.
iSeatz worked closely with Northwest to strategically design and implement this new offering, described as "one of the first of its kind in the travel industry."
Northwest Airlines has transformed its online presence and implemented a fully customised solution that generates ancillary revenue and shifts share from higher cost channels and competitors.
The online travel gateway – complete with an extensive set of global lodging, rental car, trip amenity and activity options – will benefit customers who purchase airline tickets on NWA.com, as well as those who are interested in booking trip components on a stand-alone basis.
By integrating iSeatz´ flexible engine as part of the NWA.com shopping experience, Northwest is providing its customers with the ability to easily fulfill all of their travel needs via a single shopping cart and checkout process.
NWA.com will also feature an iSeatz-hosted private label path for travelers who want to purchase add-on amenities but already have or are not ready to purchase airline seats. iSeatz expressly created this secondary engine so that travelers always have the option of returning to NWA.com and extensively browse and easily buy the rest of their non-air trip needs.