Priceline introduces personalized, customized travel tool
10 April, 2008: Priceline.com launched My Deals, a personal widget that appears on the priceline.com home page and displays customized travel deals. <br>
Offers at the site are based on an individual’s upcoming trip plans and personal travel preferences.
“My Deals delivers the kind of recommendations-rich personalized shopping experience that customers expect from the more sophisticated online shopping sites,” said the company’s Chief Marketing Officer Brett Keller.
A widget typically is a mini-computer program embedded in a Web site that produces non-static and often personalized content, says priceline.
A key benefit of My Deals is that it requires no computer expertise to set it up or manage it. When a customer visits priceline.com and does a search for any travel product, priceline.com will automatically create a My Deals box that will appear in the lower right-hand corner of the home page on the customer’s next visit.
My Deals is the third piece of Web 2.0-style functionality introduced recently by priceline.com. In February, the company rolled out priceline.mobi, a new mobile service that lets customers with Web-enabled wireless devices search for hotel rooms, check flight status and view restaurant and attraction ratings from Zagat Survey LLC.
Recently, priceline also launched Inside Track, a personal ticket scout that combs through thousands of flights and fares, both for now and in the future, to find customers the best possible deals for the trips they want to take.