Amadeus to allow airlines to act like true retailers
Published: 04 Apr 2008: Amadeus has unveiled its Amadeus Airline Retailing Platform, one which will transform company's global distribution system from a purely distribution channel to a retailing platform.
Through this platform, airlines can also access and leverage functionality to clearly differentiate their brand as in their direct distribution channels.
"The Airline Retailing Platform is a major milestone in the evolution of indirect distribution as it will allow airlines to act like true retailers in one of their most vital channels," said Frederic Spagnou, Vice President, Airline Business Group, Amadeus.
Developed in collaboration with major carriers across the globe, the Amadeus Airline Retailing Platform is designed to offer the best of the GDS world and the best of the online channel. That is, all the traditional strengths of GDS – global reach and higher value sales - combined with all the efficiency, target marketing and brand differentiation opportunities offered by the airlines´ online sales channels.
The new platform, which will be rolled out in phases over the next two years, brings significant enhancements in three key areas:
· a range of airline merchandising features to the travel agent´s desktop - including fares packaging, up-sell, displaying of product characteristics and advertising capabilities. This enables airlines to maximise their selling opportunities beyond simple price and route differentiation.
· new functionality to ensure airline products are sold in compliance with their distinct commercial policies and to guarantee revenue integrity.
· a management graphical user interface, through which airlines can manage their distribution set-up through all the Amadeus points of sale. This enables real-time, standardised business rule deployment, increasing the speed of implementation of new functionality and business policies in the channel.