American Airlines adds features to mobile version of AA.com
Published: 12 Mar 2008: American Airlines has added several new features to the mobile version of AA.com, providing greater access to its service not only while planning and booking travel, but also while traveling.
Bella Goren, American´s Senior Vice President - Customer Relationship Marketing and Reservations said travelers can use their mobile devices to book, check in for flights, verify flight status and schedules, and get information on Admirals Club locations, destination cities and weather.
"They can also view their AAdvantage account and upgrade opportunities. Our mobile site is all about providing convenience to our loyal customers and enhancing their travel experience," said Goren.
In January, American Airlines unveiled a mobile version of AA.com that allows customers to conveniently log on to AA.com wherever their cell phones or PDAs work without the need for desktop or laptop computers. The current round of enhancements to the mobile AA.com website enable travelers to book flights, view fare specials, request upgrades, enroll in the AAdvantage programme -- even purchase Admirals Club one-day passes -- all from web-enabled cell phones or other web-enabled devices. Additionally, customers can now change their flights for many domestic reservations via the mobile site.