Booking.com goes for expansion in the US
Published: 05 Mar 2008: Online hotel reservations agency Booking.com has opened two new offices in New York and San Francisco as part of its business expansion in the United States and North American Region.
Heading up the US team is Michaela Baier who brings with her four years of experience gained at Booking.com´s headquarters in Amsterdam. Michaela is supported by a 21-member team, recruited both locally and in addition to a couple of internal promotions from Europe.
Based in central locations in NYC as well as San Francisco, the team will focus on providing dedicated hotelier account management support for its hotel partners in USA, Canada and Mexico. With over 1400 hotels in North America, the new offices provide the perfect opportunity to develop closer relationships with hotels and partners in the region, stated the company.
Michaela Baier, Hotels Manager USA, said: "This is an exciting time for Booking.com as the strong Euro and longer vacation days of European travellers as well as growth in the European online market provide a lucrative business opportunity for hotels in the USA, Canada and Mexico. Booking.com´s goal is to provide these hotels with the opportunity to capture international travellers from all over the world via its multi-lingual website and pro-active marketing strategy.
"With an established presence on both the East and West coast, we can focus on building stronger relationships and providing an effective account management service."