Hyatt to adopt StarCite’s online small meeting solution
February 28, 2008: The StarCite Small Meeting Solution will enable Hyatt to more effectively secure and manage smaller meetings of 50 people or less – a lucrative and largely untapped segment that can comprise as much as 80 percent of some companies’ meeting activity.
StarCite Inc., a provider of On Demand Meeting Management Solutions, today announced a renewed partnership with Hyatt Hotels & Resorts which will include a new implementation of StarCite’s Small Meeting Solution. This new capability will allow Hyatt to provide meeting planners with real-time online access to Hyatt’s inventory of guest rooms, meeting spaces and associated meeting services. The StarCite Small Meeting Solution will enable Hyatt to more effectively secure and manage smaller meetings of 50 people or less – a lucrative and largely untapped segment that can comprise as much as 80 percent of some companies’ meeting activity.
“Recognizing our customers’ growing desire to plan and book small meetings with the ease and efficiency of electronic tools, we are proud to be among the first hotel brands to adopt StarCite’s Small Meeting Solution,” said Jack Horne, vice president - Sales, Hyatt Hotels & Resorts. “This furthers our mission of providing the best in customer service and efficiency while better positioning Hyatt to serve the small meeting segment of the corporate market.”
Through its renewed partnership with StarCite, Hyatt will also continue the use of its E-mmediate Response™ technology, which enables any Hyatt hotel or resort in the U.S., Canada or the Caribbean to respond to meeting planner requests-for-proposals with real-time booking data on the Hyatt.com website. In 2005, in conjunction with StarCite, Hyatt.com became the first corporate hotel website to provide this capability.
In addition, StarCite will continue to provide its private labeled technology for Hyatt’s website meeting portal and Hyatt has renewed its marketing agreement with StarCite.
“We are thrilled with Hyatt’s adoption of the Small Meeting Solution, a natural evolution of our long-standing technology partnership,” said Michael Boult, president and chief executive officer, StarCite. “We’re proud to work together with Hyatt to develop new standards and best practices for the meeting industry, extending the benefits and efficiencies of automation and online tools to the small meeting segment.”