TUI eyes mobile phone-centric offering
TUI has indicated about its plans to introduce new offerings including use of mobile phones for transferring information from online brochures to such devices. (12/3/2007)
According to Graham Donoghue, New Media Director, Thompson.co.uk, the company is planning new technology including mobile phone swipes, which allows users to transfer information from online brochures to their phone, and a phone tracking system that allows parents of gap-year travellers see where their children are. Also, it expects customers to be given a preview of their holiday through "holodecks", where holograms, sounds and smells will be reproduced to give travellers a flavour of their chosen destination.