An online friend of consumers and hotels
Chaago.com, an online travel exchange positioning itself as "a friend of consumers and hotels", offers consumers a new online avenue to search for hotel deals and to make-your-own-deal without ever entering a credit card number and without any obligation. (11/16/2007)
Chaago is an acronym that stands for Connecting Hotels and Guests Online, with an extra "a" just for fun.
"Chaago.com prides itself on providing all its services to consumers for free while not charging hotels a penny of commissions," stated the company.
"Chaago.com was created by a team of hoteliers who were `a little tired´ of the way things work in the online hotel industry, where other travel web sites are milking travelers and hotels by charging high fees and markup," said Michael Schmitt, COO, Chaago.com.
"For example, the $100.00 rate someone pays for a hotel room booked through a popular online travel site means that the hotel gets about $70.00 to $75.00 because that room was booked online. That translates to a 25- to 30-percent commission rate. Can you imagine how much consumers will save if hotels just pass a portion of the huge commissions on to consumers? That is exactly where Chaago can save consumers money: by connecting them directly to hotel decision makers, bypassing the middleman."
The company is terming Chaago as an ideal site for busy travelers who want to save time and money as well as for people who are planning a wedding, class reunion, family event, or other group event.
Consumers can customise their hotel needs -- maybe a block of rooms is needed, or a room on a certain floor, or adjoining rooms -- no other online travel site allows consumers to request this level of detail. And consumers can send their request to multiple hotels with a few clicks instead of calling each hotel and repeating their requests over and over.
"Consumers work directly with hotel decision makers who have the greatest interest in and the authority to fill up their hotels," said Jennifer Snyder, North America Director of Sales for Chaago.com.
The company stated that hotels typically pay thousands of dollars to run special promotions on other online travel sites, but Chaago is changing that by enabling hotels to pass the savings on to consumers.
"Chaago.com wants to be the `Craigslist´ for the hotel industry where hotels can post great deals for free and consumers can take advantage of these deals for free. It´s a win-win situation for hotels and consumers for the holiday season," added Schmitt.