British Airways re-launches customer-focused High Life Shop! website
Customer publishers Cedar Communications in partnership with web agency Reactive, has re-launched British Airways' premier gift portal www.highlifeshop.com. (11/15/2007)
The website compliments BA´s in-flight High Life Shop! magazine and has been re-developed to coincide with the re-design of the magazine in September.
Cedar will be primarily responsible for the content on the website whilst Reactive will look after the functionality, back office and fulfilment responsibilities.
The new website, www.highlifeshop.com, allows users to read the editorial content in the magazine from the comfort of their homes as well as offering exclusive products online such as BA Collectibles and Concorde memorabilia – many of which can be bought in-flight.
The website also contains a brand new Pre-Travel Essentials section where users can get everything they need for their holidays before flying. Additionally, Reactive have developed a ´gift search´ tool which helps shoppers choose their gifts by offering a selection of products depending on what they are looking for.