Priceline eliminates airline ticket booking fees
November 06, 2007：Priceline.com announced today that it will permanently eliminate airline ticket booking fees on all published domestic and international fares. This means that, in most cases, priceline.com customers will pay less for their tickets than they would at other major full-service online travel reservation services, including Expedia, Travelocity and Orbitz.
The booking fee elimination applies to all priceline.com tickets purchased on a published-price basis and does not apply to priceline.com’s Name Your Own Price® airline ticketing service, which already delivers some of the deepest discounts among the so-called opaque ticketing services. In a recent internal study of the top 100 customer searches for domestic airline tickets, priceline.com had a Name Your Own Price® fare available for purchase significantly more often than the other opaque airline tickets service. In those cases where both services had an opaque fare available, priceline.com had the lower all-in price approximately 90% of the time.
“Today’s announcement reinforces priceline.com’s brand position as the online travel service with the best deals,” said priceline.com President and Chief Executive Officer Jeffery H. Boyd. “We already offer consumers an easy, one-stop way to do comparative ticket searches for most popular airlines, flights and prices. With our new no-booking-fee policy, priceline.com customers can get the best possible price on their tickets no matter which flight they choose.”